Home » Author Marketing 101 Guide and Journal by C. Morgan Kennedy
Author Marketing 101 Guide and Journal C. Morgan Kennedy

Author Marketing 101 Guide and Journal

C. Morgan Kennedy

Published August 31st 2013
ISBN : 9781938281556
Paperback
116 pages
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 About the Book 

Author Marketing 101 returns to the basics of a strategic marketing plan and reinterprets corporate terminology so that it applies to novelists and small business owners. Through interactive exercises and demonstrative case studies, new andMoreAuthor Marketing 101 returns to the basics of a strategic marketing plan and reinterprets corporate terminology so that it applies to novelists and small business owners. Through interactive exercises and demonstrative case studies, new and established authors will learn how to: oDevelop a professional and engaging author persona oIdentify overarching themes and colors for their stories oApply these colors and themes to their marketing collateral, web design, and point-of-purchase (POP) displays oIdentify and target their audience oUtilize their author persona for customer (reader) interactions oDevelop a detailed marketing plan with actionable tasks and key deliverables to successfully launch their latest book