Home » Story Factor: Inspiration, Influence, and Persuasion Through the Art of Sto by Annette Simmons
Story Factor: Inspiration, Influence, and Persuasion Through the Art of Sto Annette Simmons

Story Factor: Inspiration, Influence, and Persuasion Through the Art of Sto

Annette Simmons

Published
ISBN : 9780613917193
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 About the Book 

Nearly everyone responds to a good yarn, and thats precisely the point behind The Story Factor by Annette Simmons. A collaborative behavior consultant to public and private organizations, Simmons argues that storytelling may just be the bestMoreNearly everyone responds to a good yarn, and thats precisely the point behind The Story Factor by Annette Simmons. A collaborative behavior consultant to public and private organizations, Simmons argues that storytelling may just be the best management tool available to modern business leaders because it exerts influence in ways that other techniques cannot. And she doesnt suggest that stories be exclusively reserved for formal presentations, either- on the contrary, Simmons shows how they can be used effectively in small group settings and even one-on-one situations. She begins by describing six basic types that can be adapted to any circumstance (Who I Am, Why I Am Here, The Vision, Teaching, Values-In-Action, and I Know What You Are Thinking). She then offers pointers for finding them and advises that ideas be jotted down whenever they appear, built upon consistently, and practiced in private until the telling comes naturally. To that end, she includes helpful tips on presentation, noting that the words are only part of a package that includes body language, clothing, tone, and other components. Follow her lead and youll likely never relate to any individual or group in the same way again. --Howard Rothman