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How to Plan Direct Mail Iain Maitland

How to Plan Direct Mail

Iain Maitland

Published May 1st 1997
ISBN : 9780304334308
Paperback
160 pages
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 About the Book 

This series provides an introduction to advertising in four key media. Written for managers using these media for the first time, each book is a practical guide to planning, preparing, running and evaluating a campaign in a particular medium. TheMoreThis series provides an introduction to advertising in four key media. Written for managers using these media for the first time, each book is a practical guide to planning, preparing, running and evaluating a campaign in a particular medium. The books are supported throughout by real documents such as rate cards and winning advertisements. Codes of practice, useful contacts and recommended reading sections plus a glossary of important words and phrases are included in each book.